What is E-mail Marketing ?

E-mail marketing is simply using e-mail to communicate with both existing and potential customers.

What can E-mail Marketing be used for ?

The main two uses of e-mail marketing are :

1. To acquire new customers using targeted promotions

2. To keep existing customers informed using newsletters and promotions.

Why E-mail Marketing ?

* Helps build and maintain relationships with customers leading to increased sales

* It allows you to cross sell by informing customers of additional products/services you provide

* It's easy to measure campaign success using specialized reports such as clickthroughs, unsubscribes etc

* E-mail marketing sells to 'interested customers' - those who have already expressed an interest in your company

* Fast turnaround of campaigns compared to traditional printed methods

What will Bright Pixels do for me ?

We will help you to explore all your options and then assist you in :

* E-mail marketing strategy

* Campaign planning

* Campaign delivery

You then have two options. You can either manage all future campaigns in-house or we can perform this function for you.

How much does it cost ?

Price will be dependent on project complexity. A basic campaign will cost £375 including VAT. Fees for additional work will be negotiated in the initial project evaluation stage.