What is a Blog ?

What can a blog be about ?

Anything! That's the beauty of a blog. You can write about any topic that you think would be interesting for both existing or potential customers. Produce an online magazine, a team based blog, a product diary, a traditional website...anything!

Why Blog ?

• It provides an excellent way to communicate with your customers.
• You can update the content yourself without having to pay a web design company each time you want to add something or make changes.
• Provides an excellent complement to a more traditional website as you communicate with your customers in a less formal voice.
• The communications is two way - customers can comment on what you are writing about. This allows you to discover exactly what your customer perceptions are in relation to you and your products/services.
• The new generation of web browsers allow syndication of content - basically having information sent direct to them without having to ask for it. Blogging has this technology built in.
• It maintains you in customers consciousness
• It allows you to establish yourself as an expert in a particular field.
• You can provide links to other useful sources of information for your customers.
• Because blog content is generally updated more often than a traditional website, you will automatically be placed higher in web searches.
• You can restrict access to your blog so that only certain people can view them

Blog Samples

	The Higham Grange A sample blog for a restaurant containing daily menus and useful information.
	The Smart Investor A sample blog for a small Independent Financial Advisor.
	The Global Explorer A sample blog for an adventure travel company.
	A Dash of Colour A sample blog for an interior design company.
	The Alternative Therapist A sample blog for an alternative therapist.
	The Garden Designer A sample blog for a garden design company.
	Westbury Wines A general education sample blog for a wine merchant.
	The Learner A sample blog for a training company providing useful training articles.

What will Bright Pixels do for me ?

We will help you to explore all your blogging options and then assist you in :

* Creating a blogging strategy

* Implementing a blogging solution

* Fully training staff in blog operation

How much does it cost ?

For a basic blog strategy, implementation and full training the cost is £295 including VAT.

Blogs can be hosted for free so there is no additionally running costs which makes them even more attractive. If you choose to have your own web address the cost of hosting this will be £60 per year.